If this list sounds daunting, just know that you shouldn't implement all of these and most are free or extremely affordable.

Here are the different tools you can use to collect website data: Different types of tools help in different ways, and some tools are only helpful once you're getting a certain amount of traffic. There are a variety of different tools that you can add to your website to start collecting analytics and understanding how your customers are using your website.

So if it's all about data, let's figure out how to collect this data. Once you understand your data, you'll know you are making informed decisions about improving your website and not just adding an image slider to your homepage because you saw a competitor recently added one. All your decisions need to be informed by data, otherwise you’ll find yourself running around frantically changing button colours and homepage copy with it having no effect on how effective your website is. Making decisions on when and how to improve your website can sometimes be an impulsive reaction to what the competition is doing, or having sparked a great new idea you had in the shower but it shouldn't be this way. It's much better to update your website based on analytical facts rather than just a “gut feeling”. If your goal is to improve your website for more sign-ups or sales, then it's much easier to make small, iterative changes based on evidence about how your customers are using your website.īut if you don't know the analytics behind your website, then you won’t know if your website is performing well, and therefore won't know how to improve it. But the process of going through a redesign is time-consuming, a money drain, and if not based on data, an uninformed step forward. When your marketing website isn't performing well, it might feel like the best thing to do is to make it more beautiful, or do a complete redesign from the ground up.

Tools for website design with data